Context Partners is a new type of design firm focused on community. We create relationships and dynamic human networks that help aspirational brands and causes succeed. Our clients live in a changing world where traditional models are failing, relationships are more valued than transactions, and passive audiences are coalescing into powerful vocal communities. Community-centered design means it’s all about people, because those closest to the problem will guide the way to solutions. We don’t rely solely on experts, new technologies or the usual go-to strategies for all the answers. Context Partners believes that understanding people and communities and leveraging the power of these relationships is the best way to help companies and organizations thrive.
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“But the truth is most innovations are created through networks — groups of people working in concert.”
Wall Street Journal
“The most successful companies no longer invent new products and services on their own. They create them along with their customers.”
C.K. Prahalad, author of The new age of innovation
“Gallup’s research indicates that high levels of employee engagement correlate to more idea sharing, better idea generation, more creativity in role, and improved business outcomes.”
Jason Kreiger, Gallup Consultant
“No matter who you are, most of the smartest people work for someone else.”
Bill Joy, Sun Microsystems co-founder
We create strategies that empower people, grow organizations and make lives better. We do this by identifying communities, designing engagement strategies and providing the frameworks and tools to manage the relationships most critical to the success of a brand or cause.
Want to create momentum? Establishing a clear shared purpose, surfacing answers from the fringe and innovating solutions for complex problems all draw people toward your organization. Including new and unexpected members sets you up for systemic impact.
Already have a community? Let’s build on what’s working and adjust for what’s not. A network strategy will position your organization for exponential expansion. Building capacity to manage complex relationships and identifying the necessary rewards to maintain engagement build loyalty for your brand or cause.
Need to lead in a new way? Networks require refined skills and techniques. When structure is dispersed, influence and control are as well. Our strategists and community managers understand the skills necessary to guide—instead of lead—your network to maximize impact and exceed your goals.
The first step is to uncover what’s sacred and what has stalled, through in-person interviews and cultural immersion, by seeing the world through the community’s eyes. These insights guide us from where the community is today to our shared destination, not the reverse.
Multiple models for engagement are created, tested and discarded—nothing is precious. The community designs alongside us, refining the insights gained in Discovery. Shared goals are defined, and the roles and rewards required are outlined. This creates a road map to sustain engagement as we work toward our aspirations.
The network comes to life with new behaviors, processes and tools for measuring impact. Active management and cultivation are built iteratively to provide the network with sustained engagement. The Community Centered Design process continues as the network grows and evolves.
Our teams based in Portland, Oregon, Washington, DC and Brussels, Belgium are a diverse group of entrepreneurs, brand innovators and community activators—above all they are practitioners. Founded in 2010, Context Partners works across sectors—from nonprofits to Fortune 500—companies. We want to develop the relationships critical to your goals, to change how you live, work and engage with the world.
PDX 503-575-4850 — DC 202-810-3891 — BXL +32 496 27 26 65
2009 NE Alberta St., STE 201
Portland, OR 97211
641 S St NW, 3rd Floor
Washington, DC 20001
Copyright © Context Partners 2016