Context Partners’ Charlie Brown, talks CEO to CEO in an article published this week in Chief Executive Magazine. A wealth of recent insights validate the bottom line value of getting employee engagement right, yet nearly three quarters of the global workforce is still actively disengaged. Pulling from nearly a decade of insights, Charlie suggests that a new strategy is order.


Keys to earning sustained loyalty from your employees

To reap the undeniable bottom-line profits of a highly engaged and loyal workforce, CEOs must empower—and fund—talent, brand and employee experience teams to deliver on the expectations of today’s employees. A new strategy is in order. A global survey of 11,000 HR execs agreed, concluding that traditional employee engagement strategies aren’t effective, and as a result, 75% of brands struggle to attract and retain top talent.

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