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With a bigger-than-business purpose at their core, certified B Corp businesses have a lot to teach us about how to earn sustained customer loyalty. In their latest article published at, Context Partners’ CEO Charlie Brown and co-founder Jensie Miksich dig into real-world B Corp success stories, lending readers practical insights to move their customer engagement metrics forward.


What You Can Learn from B Corps’ Big Bets on Customer Engagement

By Charlie Brown and Jensie Miksich, Context Partners

A well-organized bright spot for building trust can be found among certified B Corps, companies committed to meeting rigorous standards of social and environmental performance, accountability and transparency. B Corps are doing much more than clever marketing; they have some powerful moves that aspiring purpose-driven brands can borrow to increase trust with customers.

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Context Partners proudly earned its B Corps certification in January 2018. You can learn more about the values driving our business and our work with brands and causes worldwide here.