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The Future of Audience Segmentation

Start segmenting by what your audience really wants. 

Your audience wants to engage with your brand—problem is, your approach is only appealing to a fraction of them. In this interactive webinar, we show you why segmenting by persona or purchase histories leaves a big portion of your audience un-mobilized. And, how segmenting by Aspirational Roles can get you better, more scalable results by appealing to their true motivations.

Design Strategist Courtney O’Brien and marketing veteran Tiffany Meyer bring a highly conversational and interactive experience rich with real-world stories of brands getting this right, and activities that will forever change how you think about segmentation.


Watch this webinar to learn:

  • The six Aspirational Roles found in any audience, anywhere in the world
  • Why a blend of extrinsic and intrinsic rewards will help scale engagement
  • How to mobilize each role with a unique call to action and reward

Courtney O’Brien, Senior Design Strategist

As a Senior Design Strategist, Courtney facilitates communication, empathy and curiosity among our clients and their communities. Courtney brings perspective acquired from working within international development and partnerships with Google, the Mott Foundation and the U.S. Department of State. She listens closely in order to surface insights that fuel implementable strategies for impact. 

Tiffany Meyer, Head of Marketing and Brand

Tiffany heads up our thought leadership efforts at Context Partners. Before joining the team, she ran a creative agency for more than a decade. Her most recent positions had her leading marketing and engagement programs in sustainable urban development and corporate social responsibility alongside some of the most admired brands in the world. She’s a passionate storyteller with a deep interest in fostering open, honest dialogue.

Watch the Future of Segmentation

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