With more than a decade of success designing awareness and innovation prizes, Context Partners founders, Charlie Brown and Robert Benedict share four key insights to ensure the sustained success of your next competition. As with most things, a great prize design starts with a clearly defined problem.
STANFORD SOCIAL INNOVATION REVIEW
Think Strategically About Prize Hosting
For many in the social sector, hosting a prize has become practically compulsory. But prizes have also proved divisive, sparking debates about their intended use, the value they provide, and the costs they incur. With so many conflicting perspectives, are there any guidelines to help decide whether a prize is worth pursuing?