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Outlasting viral, making movements

October 20, 2014

I’m excited to share a recent feature on FastCompany’s Co.EXIST, the first of a series on movement making as an organizational strategy. The series was sparked by the same insight that started Context Partners; working with social entrepreneurs and innovators around the world, from remote India villages to NYC high rises, I saw them using networks and intrinsic motivation to realize their vision. While nobody in the field would call themselves a network-theorist, it’s exactly what they were doing. They were Movement Makers.

The social sector has a firm grasp on the power of motivating through vision and companies frequently leverage emotions to trigger purchase, but making a movement outlasts these single-time triggers and fundamentally changes the social norms around a product or service. It’s about going beyond viral.

Be More Like Tesla: How To Turn Your Company Into A Movement
The Ice Bucket Challenge. Occupy Wall Street. CrossFit. For a discrete moment in time, each broke through the noise of popular culture and captured our attention. And then their stories faded away, leaving things largely as they were. Why didn’t these spark lasting change? Because they weren’t really movements.
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Outlasting viral, making movements

Charlie Brown

CEO & Founder


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