it's a relationship


Networked Leader: Frank Underwood

November 21, 2014

Networked leaders know the gives and gets across the network

Who does it well: Frank Underwood, House of Cards

It is Friday after all, so this networked leader injects a little fun into the list.

Evil or not, Frank’s character has mastered a key habit of networked leaders, knowing the strengths and needs in the network. While unfortunately Frank is playing an egotist’s game, he knows who is in his network, what they can offer to the shared purpose and what members most value in return. He’s a master at transactions and if he were able to amp up the authenticity of his relationships he’d be truly unstoppable (though the show may be a bit to feel-good for its fans). Still doubting? Just look at the map of Frank’s connections, I’m certain he keeps it quite up to date.

The corporate, philanthropic and customer landscapes have changed significantly in the past five years and will continue to as Millenials dominate the workforce and influence markets. In addition to their public face, organizations must also carefully manage internal brand experience. This new management burden requires a new type of leader, the networked leader. Networked leaders view themselves as facilitators who understand the nuanced structures required to organize, motivate and reward a group toward a long-term vision.

In this multi-part series I’ll highlight distinctive traits of networked leaders from business to academia to pop culture. Click the link to see a table explaining how the networked leader differs from traditional leaders.

Networked Leader: Frank Underwood

Charlie Brown

CEO & Founder


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