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Segment your audience by what they really care about

Our guide shows you how

Your audience wants to engage with your brand—problem is, your approach is only appealing to a fraction of them. In this simple guide we show you why segmenting by persona or purchase histories leaves a big portion of your audience un-mobilized. And, how segmenting by Aspirational Roles can get you better, scalable results by appealing to their true motivations. 


We show you:

  • The six aspirational roles that appear in every audience, anywhere in the world
  • Tools to map which roles are in your audience right now
  • Why focusing on the right roles can lead to better, scalable results
  • How to mobilize each role with a unique call to action and reward

Get the Guide: The Future of Segmentation, Aspirational Roles

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