Segment your audience by what they really care about
Our guide shows you how
Your audience wants to engage with your brand—problem is, your approach is only appealing to a fraction of them. In this simple guide we show you why segmenting by persona or purchase histories leaves a big portion of your audience un-mobilized. And, how segmenting by Aspirational Roles can get you better, scalable results by appealing to their true motivations.
We show you:
- The six aspirational roles that appear in every audience, anywhere in the world
- Tools to map which roles are in your audience right now
- Why focusing on the right roles can lead to better, scalable results
- How to mobilize each role with a unique call to action and reward