It’s time to rethink your approach to audience segmentation
You have untapped adoption, loyalty and retention results at your fingertips—our guide helps you achieve them.
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The Future of Segmentation, Aspirational Roles
Learn to segment by the 6 roles that align to your audience’s true motivations
We’ve spent nearly a decade studying what brings—and keeps—people together around a brand or cause. And we’ve discovered there are six consistent roles people in any audience play. These roles transcend audience personas, job titles and even transaction histories.
Appeal to the unique roles present in your audience, and you’ll inspire more consistent, scalable actions toward the business outcome you need most.
OUR GUIDE SHOWS YOU HOW TO:
— Connect your business goal to the roles most likely to support it
— Design calls to action that appeal to each role’s unique motivations
— Focus on the roles you need most for scalable results