Your employees are a goldmine of value

Context Partners’ Charlie Brown, talks CEO to CEO in an article published this week in Chief Executive Magazine. A wealth of recent insights validate the bottom line value of getting employee engagement right, yet nearly three quarters of the...

Design is everywhere: A conversation with Jared Cole

By Tiffany Meyer “Design is everywhere.” So began my conversation with Context Partners’ newest team member, Jared Cole, who now heads up our creative team. Quiet and unassuming, Jared is a powerhouse of design talent. I sat down with him...

Membership Is the new loyalty

Let’s face it, your customers want a long-term relationship with your brand. And product recommendations or discounts will only go so far in earning their sustained loyalty. In our latest article published on the Hubspot blog, we explore why...

With purpose comes trust

Image credit: Stonyfield Organic With a bigger-than-business purpose at their core, certified B Corp businesses have a lot to teach us about how to earn sustained customer loyalty. In their latest article published at SustainableBrands.com, Context Partners’ CEO...

When silence drives engagement

By Suzanne Pflaum No one shared. No one clicked. No one is talking. Even among leading purpose-driven brands or ambitious social-impact campaigns, decision-makers tend to share a common assumption: No visible response equals no engagement. Right? Not necessarily....

A niche environmental prize—with huge global stakes

The announcement of the USD $1 million Indonesian Peat Prize on February 2, 2018 has generated considerable international attention, spanning world news, climate mitigation, philanthropy, conservation and science communities. Two years ago, Context Partners helped the...