The trust=loyalty equation is real

By Charlie Brown—Trust is the biggest market differentiator of our time, and we’ve dedicated an entire issue of the Practice Papers to it. We’ve been in the engagement and relationship-building game for a decade, yet never before has trust played...

In the interest of equity, let’s rethink “design”

By Valerie Armstrong—I believe design can be a force for good, an opportunity to make things better. The Community Centered Design method my colleagues and I use with clients is built on the idea that the people closest to a …

C&A defies retail engagement norms

Imagine you’re an hourly employee in retail apparel, handling a steady stream of customers in the hectic holiday rush. You cater to a wide range of demands, working at top speed to keep customers happy and the store in tip-top...

Are you seeing this? Practice insights from 75 leaders

This fall, we talked with more than 75 leaders to inform the next issue of our Practice Papers—from C-Suites to program managers. Across these interviews you’ve told us that engagement is mission-critical yet there are no standards and few...

We retreat in order to move forward

Lessons from our team’s annual offsite By Charlie Brown Delivering exceptional value to our clients is something we’re obsessed with at Context Partners. So, why would we close our doors and queue up our “out of office” replies for a...

Four insights to consider before launching your next prize

With more than a decade of success designing awareness and innovation prizes, Context Partners founders, Charlie Brown and Robert Benedict share four key insights to ensure the sustained success of your next competition. As with most things, a great prize...