Our trusted process has strengthened millions of relationships

At the center of our engagement and consumer insights work, is a trusted process adapted from community centered design and our roots in social action.

Shared Purpose icon

Shared Purpose

A shared purpose forces a brand to opt into a vision that its employees and customers are already pursuing and that it can help accelerate. We guide brands to articulate their shared purpose and make it the bedrock of their engagement strategy.

Clear Roles icon

Aspirational Roles

Six universal roles are always at work in successful employee and customer engagement. We help brands get to know each role, how they contribute, and with whom they’ll need to be connected to address your most pressing business goal.

Right Rewards icon

Right Rewards

Material rewards aren’t the path to build deep relationships with employees and customers. That’s why our engagement experiences incentivize participation with three distinct categories of reward—material, experiential and reputational.