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Sustainable Brands: Why Movements “Don’t Just Happen”

October 4, 2016

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Activating Purpose was the 2016 theme of the Sustainable Brands conference in Copenhagen Denmark, a natural fit for Context Partners’ Jensie Miksich, Kimberly Manno Reott and Suzanne Pflaum to deliver our movement making workshop.

Participants included leaders and strategists from major brands including IKEA, Gildan Activewear and DONG Energy. “Building long-term relationships with customers and employees is critical to succeeding in a constantly changing world where identity, information and power dynamics are rapidly shifting. Building these long-term relationships requires more than traditional campaigns that lead to short-term customer loyalty; it requires building networks to support movements,” said Kimberly Manno Reott.

Read more about the workshop on SustainableBrands.com to learn the three key elements to a successful movement and the six personas that enable movements to be launched and sustained.

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