approach

What makes our approach to strategy and management consulting unique, as well as timely, is that we view the world as a social network of relationships. That means that your customers are no longer simply consumers and your company is no longer just a corporation. Instead we are all an interacting set of individuals, organizations and communities connected by common values. If you’re still not a believer, consider the Arab spring…

Whether you’re needing to identify and map your community, launch a new idea, product, business model or roll out a new organizational strategy, we’ll help you unleash the power of your community to realize your goals.

Who is your community? That depends entirely on what you want to achieve. Customers, employees, suppliers, advocates, media – it might even be the population of Iceland. We’ll help you align people with purpose, sharpening the blunt instrument of technology with the timeless bench stone of good business.

Each engagement is tailored to meet your specific needs, and generally includes the following phases:

Context and Purpose

We start at square one, assessing the goals of your project, identifying your community and looking carefully at your relationship between the two. Once we understand the context, we move quickly, fostering immediate opportunities to connect with your community.

What this looks like:
- strategy review
- short-term implementation plans
- community mapping
- workshops & retreats

Connection

Now that we know the game, we can define a community engagement strategy to support your business goal. This strategy meets your community where they congregate, be it online, in a physical space or both.

What this looks like:
- rewards and incentives programs
- competitions and promotional events
- online communities
- in-person collaborations

Leadership

With the power of a community behind you, we’ll show you how to mobilize your business model to cultivate a shared worldview that multiplies the impact of your brand. At the end of this engagement you’ll have the strategy, tools and skills to mobilize and manage your business and community in the long term.

What this looks like:
- business plan
- organizational and strategic planning
- capacity and skills evaluation
- executive coaching